THE EVOLUTION OF A UNIVERSITY LOGO
Original Logo
This logo was designed by a marketing firm before my employment at Tusculum.
Adapted Logo
The original logo was difficult to work with and left a considerable amount of negative space. Tusculum has a proud history of being the first institution of higher learning in the state of Tennessee, this meant having to find a new placement for their established date.
Transitional Logo
Once Tusculum knew they were moving forward with becoming a university, a logo without "College" was needed for the year long process of fully transitioning to university. The small ribbon had become part of their branding, so I adapted that to become part of the logo.
University Logo
Tusculum asked me to design multiple options for the new university logo. We conducted focus groups and online polling to determine which of the options best suited Tusculum's transition to university. The three variations below are now a part of the primary logo family and branding for the entire university.
